I hadn’t thought about this until I read this Times article on Citi Bike during the winter (and yes, I’ve ridden in January). Like TiVo, FedEx and Google, Citi Bike has become a verb.
“Are you catching a cab?”
“No, I’ll Citi Bike over”
The line from the article is perfect:
…as Citi Bike, the bike-share program in New York, quickly evolved from curiosity to lifeline to verb..
In the month of January, Citi Bike averaged almost 10,000 rides a day. Hard to believe people though this wouldn’t be a success.