I wasn’t aware this practice had a name, but I was already concerned how this was just as bad, or worse, than the anti-net neutrality fast lanes. This refers to when a mobile carrier says “we won’t count data to this app against your plan”.
Fred Wilson, typically, is already thinking about it:
But what all of this zero rating activity is setting up is a mobile internet that looks a lot more like cable TV than our wide open Internet. Soon a startup will have to negotiate a zero rating plan before launching because mobile app customers will be trained to only use apps that are zero rated on their network.
I strongly encourage policy makers, policy wonks, internet activists, and anyone who cares about protecting an open internet for all to take a hard look at zero rating. Like all the best scourges, it’s a wolf in sheep’s clothing