Regular readers of the blog may remember me promoting the fact that our company Origami Risk did very well in an independent software review. The key number to me was the “Net Promoter Score” (NPS), a marketing term I wasn’t familiar with. It basically rates how much your clients are promoting your product to their friends. In the survey, Origami Risk had a Net Promoter Score of 93. That sounds good since our nearest competitor had a 34, but I really didn’t have much context for the metric.
Apple’s Net Promoter Score for AirPods came back as 75. To put that into context, the iPhone’s NPS number is 72. Product and NPS specialists will tell you anything above 50 is excellent and anything above 70 is world class.
Origami Risk, world class software, thank you very much.