Amazon Go Retail – Meet the Future

If you aren’t, you should be reading Om Malik. And this post, like many others, is excellent.

First what is Amazon Go: It is an 1800 square-foot retail outlet in Seattle with no staff, where you can grab and go and where you get billed directly to your Amazon account. It offers everyday grocery staples, ready-to-eat meals, snacks and Amazon Meal Kits.

The current retail industry insiders will come up with excuses around why Go won’t work and why Amazon hasn’t figured out the complexity of the problems. Just like they said Amazon Cloud is for kid-apps and it wouldn’t scale and won’t be a real business. I was an Amazon skeptic in 1998. By 2002, I had changed my mind. I am a Bezos Believer.

I am too…

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